A worldwide first – Leitz 180° Active

January 16, 2007

Miss Germany presents the first Leitz on-the-go lever arch file.


Berlin/Stuttgart, 16 January 2007 – With the slogan, “People carry files” Leitz presented the world’s first lever arch file designed especially for use outside of the office. The lever arch file is called Leitz 180° Active and is made of an innovative new material (polyfoam) that makes it much more robust, resistant and durable than any previous lever arch file. This innovation by Leitz was developed especially for businesspeople, students, freelancers and other people who need to work while travelling by rail or air, or anywhere outside of the office. Four beauty queens presented the innovative new product to the public at Berlin’s main railway station. Who would’ve thought a lever arch file could be so attractive?



Germany’s most beautiful women got “on track” for the new lever arch file by Leitz. Presenting the great looks of the world’s first mobile lever arch file in skin-tight Leitz Active latex suits in the original lever arch file colours of blue, orange, green and black were Isabell Knispel (19), the current Miss Germany, Claudia Ehlert (33), Misses Germany 2005, and Daniela Domröse (23), the current Miss Deutschland, along with Miss Intercontinental, Katarina Manova (20). Ard-Jen Spijkervet, Marketing Director Central Europe at Esselte Leitz, presented the main features of the new product: an innovative design with a rounded spine for more comfortable carrying, highly robust material of polyfoam plastic, an elastic band for closing the folder and a flexible inner pocket for loose documents. The Leitz Active is also equipped with the innovative 180° mechanism that allows documents to be filed more quickly and efficiently. “We see potential sales of 10 million units of the Leitz 180° Active per year in Germany alone,” Spijkervet said in Berlin.

Visitors at Berlin’s main railway station were given the opportunity to test the new Leitz 180° Active for themselves. Daniela Domröse and Katarina Manova handed out almost 1,000 free lever arch files to visitors at the new station in Berlin. The new Leitz lever arch file is available to all who use arch files on-the-go for about five euro each, at office-supply shops everywhere.

For more information:
Esselte Leitz GmbH & Co. KG
Ard-Jen Spijkervet, Marketing Director Central Europe
Siemensstraße 64, 70469 Stuttgart
Germany Email: ajspijkervet@esselte.com

Agency contact:
P.U.N.K.T. PR GmbH
Siegmund Kolthoff / Christina Becker
Theodorstraße 41a, 22761 Hamburg
Germany
Tel.: +49 (0)40 853 7600
Email: info@punkt-pr.de

About Esselte
Esselte, With executive offices in Stamford, Conn., USA, is a leading global office supplies manufacturer with annual sales of approximately USD 1 billion, subsidiaries in 33 countries and approximately 5,000 employees worldwide. The company develops innovative solutions that simplify the modern home and workplace. Esselte sells more than 20,000 different office products in over 120 countries; its principal brands include Esselte, Leitz, Oxford, Pendaflex and Xyron. More information about Esselte can be found by visiting www.esselte.com.