The Leitz Allura Fashion Show
May 24, 2007
On May, 24th, 2007, Estonian customers and most loyal end-users of
Esselte got a unique chance to participate in really glamorous Leitz
Allura Fashion Show. Dedicated to the official re-launch of Leitz
Allura, this event was a sign of our appreciation to all our customers.
An evening to remember and definitely another enticing reason to choose
Leitz Allura for office equipment. The evening began with warming-up
party at Stereo - an extravagant white lounge in the heart of Tallinn -
and guests were kept entertained and excited about the main event of the
night.
The show itself was run in XL-Studios, one of the biggest professional rental
photo studios in Europe, just outside Tallinn. Gorgeous models from
Living Models agency made sure the fashion show would be unforgettable -
wearing exclusive lingerie from Linette (an Estonian underwear brand)
and of course together with Leitz Allura pieces, made for a performance
to remember. The first Opel dealer in Estonia, Viking Motors, presented
a brand new Opel Corsa with panoramic roof, designed especially for the
event. The same car, with the exclusive Leitz Allura design, was the
prize in an improvised lottery - and one of the guests will be driving
it during a hot July.
Our fantastic partners for the Leitz Allura
Fashion Show were: MGI Marketing, Estravel, Saku Brewery, Viking Motors,
Dunker and Reymos sparkling wine, Living Models, XL-Studios, Bounty,
Most Wanted, and Linette.
Some fabulous moments of the event are
captured in the pictures below.
Media Relations
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